Following IDEO's logo redesign for Foundation Medicine Institute (FMI), I was brought on to create and establish brand guidelines and principles, ensuring consistent application across all formats. Working closely with a dedicated team, we developed custom promotional materials for FMI's sales teams, an immersive experiential booth for a major medical convention, and launched a full website rebrand and mobile application. Our work ensured cohesive brand representation, from high-impact events to daily interactions.