In partnership with Ocean Spray, headquartered in Massachusetts, these projects reimagine a classic brand through product and packaging design innovations that emphasize fresh, contemporary branding and marketing strategies. The collaboration introduces vibrant new flavor infusions and modernizes the brand’s visual appeal to connect with diverse, next-generation audiences while staying true to its heritage. By blending tradition with innovation, Ocean Spray moves forward with a fresh perspective, bridging past and present with elevated design aesthetics and engaging, consumer-friendly packaging.